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What's in a logo?

Updated: Sep 1, 2020

During the conception stage of Mindful Studio, one of the things that made my hair go thin was the logo design.

The logo of any company is supposed to be the embodiment of the values of the company. It represents the company, and if done properly, could even become a recognizable brand reaching far and wide. With this huge burden, and knowing I have limitations on my artisitc side, I soon reached out to my friends for assistance by way of a survey. Thanks to their passionate support, we eventually arrived at this logo for Mindful Studio.

Obviously the image represents a tree, a commonly accepted symbol for nature, breath (since trees produce oxygen), and refuge (think trees shelter us from sun and rain, and are home to many animals). Trees are also grounded, they stay connected with their roots, and continuously turn over new leaves. Trees bend in the face of force and continue to grow. Need I say more? We can learn so much from trees.

In terms of colors, the soft green tones are not only pleasing to the eye, but like the tree, green also stand for nature, freshness, and more significantly it is the color of the heart chakra which represents acceptance, love, compassion, and sincerity -- the core values of Mindful Studio.

The three germinating leaf petals represent the "three marks of existence": the interplay of impermanence, the false identification with self-centeredness, and the underlying vicissitudes of our life experience.

At Mindful Studio our aim is to harmonize that vital connection amongst body, mind, and nature. We believe health is wealth, and inner peace is the new success! Here we let go of the complex world outside in order to reach the tranquil world inside. Here, we become better versions of ourselves, hence the tagline "for a better you."

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